Branding

Watch out because I’m going to release my inner geek. One of my hobbies is playing miniature wargames. You know the ones where you buy the miniatures, paint them, build terrain and play with them. Yup, those. My favorite one right now is Warmachine by Privateer Press. There is a group of guys I play with in the Carolinas called the NC Gunbunnies. I recently helped them create a riff on the Warmachine Steamroller tournament logo.Read More →

Recently My wife and I did some rearranging in our game room. We wanted to move some bookshelves around to make some more room and change where the tv was located. This meant removing all the books off the book shelves and going through them. We removed a few to donate to local libraries and other places which made more room for the books we kept. It made it possible for me to have a graphic design book shelf where I can actually see what books I have. I have two binders from HOW Conferences which are full of great info I like to referRead More →

If you follow me on Twitter you know I love BBQ. Not grilling, but BBQ. The difference you ask? Grilling is hot and quick and BBQ is low and slow. Both are good, but the flavor you get in BBQ can’t be beat. I helped a friend at a couple different BBQ competitions and got to thinking, “With all these people walking around, not many are wearing cool BBQ shirts. Someone needs to make some.” So I created some. My original idea was a line called “Q-wear.” I shared my idea with a couple friends who are designers (I have found as an independent designerRead More →

Branding makes you, you. It separates you from the crowd and makes you stand out. It defines the uniqueness of your services and products. It informs people who you are, quickly. It is how you are perceived by others. For these reasons you need to protect your identity and work to make it strong. To protect your identity you need to make sure you are consistent in what you produce, in how you use the logo and how you talk about the company as a whole. To make it strong you need to make sure you have a unified look and feel, and are sendingRead More →

Lately in the design community there has been a lot of discussion on the ethics of using and participating in a contest to create a logo or other design work. The argument from seasoned designers basically says you wouldn’t have a couple lawyers write up contracts for you and than you choose the one you like best and pay that lawyer for their time. The other lawyers wouldn’t stand for it and you would end up having to pay them all for their work. I think as designers the argument goes deeper than that. It goes to what we can provide the customer beyond justRead More →